Pantone is a company that specializes in the supply of physical and digital color management technologies used by designers, manufacturers, printers across all industries (e.g. fashion, automobile, graphic design, product design, etc.)
Pantone’s initiative to select a “Color of the Year” started in 2000. Twice a year, representatives from various color standards groups meet to discuss, debate and choose a color for the following year. These discussions focus on identifying the color preferences of consumers based on how we live, work, and consume.
The outcomes include both the selection of the color of the year and the creation of color collections that, when used together, will be appreciated enough to influence engagement and purchasing decisions. The final decision is announced at the beginning of each December. And they have selected the color of the year 2022: Very Peri!
According to the color institute, Very Peri is a symbol of the transition the world is going through. It symbolizes the dynamic changes from intense isolation to the blooming courage and willingness to adapt. With this, Veri Peri illustrates the shift towards the digital, modern, and futuristic.
Very Peri is a new shade of blue, floral, and with a red-violet undertone. This is a new color that never existed on the Pantone catalog until now.
Very Peri’s Color Values are:
Pantone: PANTONE 17-3938 TPG
RGB: 102, 103, 171
CMYK (approximation): 40, 40, 0, 33
Described by Pantone as a “periwinkle blue,” Veri Peri merges the “constancy” of traditional blue with the “energy and excitement” of red, according to the color brand.
Very Peri illustrates the fusion of our modern times and how the digital world has morphed with our physical one. With the rising of NFTs, the Metaverse and the game industry; the dynamic virtual world became our main source of inspiration.
As someone who adores the cyberpunk atmosphere, I am very happy that these color palettes will become more widespread and we will see them used in more places.
But of course, we don’t live in a world of just Zoom meetings. This color will also appear in the part of modern architecture and many other everyday life parts.
“For those who are gun-shy about using too much color and taking that first step, it’s a great color to use maybe just on one wall instead of all four walls,” says Leatrice Eiseman, executive director of the Pantone Color Institute.
And for last, I felt very inspired and colored one of our Cad illustrations! I can’t wait to see other architects’ and designers’ creations with Very Peri!